http://sweettalkpr.com/blog Sweet Talk Blog Tue, 12 Feb 2008 19:50:48 +0000 http://backend.userland.com/rss092 en Since this is my first post, let me start by introducing myself...consider me the "client concierge" at Sweet Talk, handling lots of details for our clients' projects.  I've been thinking about some of the tools we're always using for our projects, and of course the first one I thought of was ... http://sweettalkpr.com/blog/?p=88 Sorry to be geographically exclusive, but we do live in LA! If you're in LA too, then you should check out the dineLA Restaurant Week event happening this week and next. Here's a rundown from the site: FREQUENTLY ASKED QUESTIONS What is dineLA Restaurant Week? dineLA Restaurant Week is a two-week dining ... http://sweettalkpr.com/blog/?p=87 We read a lot. Its part of our job. But we also really like to read, and we really liked it long before it was part of our job. The avarage day has us reading (if not scanning) newspapers, several magazines, multiple blog postings, headlines and newsfeeds, ... http://sweettalkpr.com/blog/?p=86 Today I worked with Soul's Calling at the Los Angeles Gift Show. And here' s my observation -- very few companies think anything or even understand what a brand is and how portraying it with thought is meaningful to buyers, writers and consumers. When you are thoughtful about creating ... http://sweettalkpr.com/blog/?p=85 So, even though it's 2008 (where has the time gone?!) I am going to sound very early '90s right now. Here goes...The Internet is the coolest invention ever!!! I think most people hold that belief in some form, but now we take it for granted as it has ... http://sweettalkpr.com/blog/?p=84 We spend a lot of time asking our clients to think about their favorite brands - the brands that speak to them, the brands they are loyal to, etc. We thought that in honor of the New Year, we would do that exercise ourselves, since we had never composed ... http://sweettalkpr.com/blog/?p=83 Today I visited a wildlife rescue center. In addition to seeing countless exocitic animals that had been illegally kept in captivity and learning fun stats (Know what the third most popular pet in the US is? You might think its a goldfish or a hamster, but no, its ... http://sweettalkpr.com/blog/?p=82 I probably shouldn't - because its horrible to give this any further attention - but I just have to say...are you kidding about Jamie Lynn Spears?! You already know how we feel about this country's current celeb-obsessed culture (we've made it pretty clear in the posts below), in fact we're so ... http://sweettalkpr.com/blog/?p=81 I've always felt like cube farms sucked the life from you. I know I'm not the only one. For years, many companies, mostly European or creative, have been experimenting with better ways for their employees to work. I once worked for a Scandinavian company who had us ... http://sweettalkpr.com/blog/?p=80 I've been in the PR world for about ten years now, so I've learned and I think most people know it can be a tricky industry. For ages, agencies have charged their clients monthly retainers whether or not they pulled publicity that month. And many times, it's not for ... http://sweettalkpr.com/blog/?p=79