Big Loud Records/Tree Vibez Music rebel HARDY is 100% “Rednecker” than you in the rough-and-tumble music video for his debut single, world premiering today across all digital platforms. 

The Philadelphia, MS, native took it back to his roots for the clip, showcasing what it means to hold the title “king of the rednecks” – mudding and mattress surfing behind his jacked up 4x4, shooting catfish out of a lake and paintballs at friends, shotgunning Busch Lights, and putting “a little more spit in (his) chaw,” contest style.

Directed by Justin Clough, the video was shot on a farm in Cottontown, TN, and features familiar faces, including some of HARDY’s songwriting pals Brett Tyler, Joe Clemmons and Benjy Davis. The rowdy group cut loose on the acreage, and proved once and for all that redneck isn’t just a word – it’s a lifestyle.

Watch the “Rednecker” music video here.

Praise for “Rednecker” has flooded in after hitting the Country radio airwaves in March:

“…a ridiculous redneck battle that’s absolutely worth the fight.” – Billboard

“‘Rednecker,’ a half-serious riff on country credentials and the pissing contests they frequently inspire, is gloriously goofy and catchy as hell…” 
– Rolling Stone Country

“Full of twangy, distorted guitars, foot-stomping drums and the Mississippi native’s down-and-dirty vocal drawl…” – Sounds Like Nashville

“…a tongue-in-cheek look at hometown pride, asserting with signature swagger that no matter how country someone thinks they might be, HARDY’s ready to bet that he’s “rednecker” than they are.” – The Boot

Next up for HARDY is a two-month, 18-city stint opening Florida Georgia Line’s nationwide CAN’T SAY I AIN’T COUNTRY TOUR this summer, kicking off June 13 in Rogers, AR. The breakout Country newcomer recently wrapped a run supporting Morgan Wallen on his wildly successful IF I KNOW ME TOUR, hitting 27 cities from coast-to-coast and entertaining more than 32,000 fans.

For more information on HARDY visit his website, and follow him on Facebook, Twitter and Instagram.

ABOUT HARDY:
A native of Philadelphia, MS, Big Loud Records/Tree Vibez Music breakout singer-songwriter HARDY is “Rednecker” than you with the release of his debut single, the down-south, swampy anthem of the same name that defines his brand of Country. HARDY launched as an artist with the release of two four-song EPs of Country swagger and rock attitude, THIS OLE BOY (October 2018) and WHERE TO FIND ME (January 2019), and was soon after named to CMT’s 2019 Listen Up class and tapped as One To Watch by Rolling Stone Country, Amazon, Pandora and many more. Emerging as an in-demand songwriter in 2018 with two PLATINUM-certified #1s, “Up Down” (Morgan Wallen feat. Florida Georgia Line) and “Simple” (FGL), his knack for unforgettable grooves and unique turns of phrase have made him “one of Music Row’s most consistent hit-makers on the rise” (CMT), with Blake Shelton, Chris Lane and more lining up to cut his tracks. HARDY just wrapped a three-month run as direct support on Morgan Wallen’s IF I KNOW ME TOUR, and will join multi-platinum duo Florida Georgia Line for their CAN’T SAY I AIN’T COUNTRY TOUR this summer.