About

Sweet Talk Publicity is a boutique firm specializing in entertainment and music media relations. At Sweet Talk Publicity, we are committed to garnering maximum visibility and positive attention for our clients through comprehensive, creative and strategic media campaigns. Whether developing a grassroots initiative or a large-scale national campaign, we are dedicated to identifying and communicating compelling angles to attract the targeted media and consumers.

Jensen Sussman, President and owner of Sweet Talk Publicity

Jensen Sussman has emerged as one of the most influential public relations executives in the entertainment industry. As President of Sweet Talk Publicity, Sussman has executed prominent national publicity campaigns for many of today’s trendsetting artists, music and lifestyle businesses, and more, fueling Sweet Talk’s growth into one of the most in-demand boutique PR firms since launching in 2008.

Sussman’s attention to detail and hands-on approach has contributed to the elevated success of the Sweet Talk Publicity roster, spanning breakout newcomers and MULTI-PLATINUM, award-winning artists such as BRELAND, Gabby Barrett, Florida Georgia Line, LOCASH, Dustin Lynch and Trace Adkins. With over two decades of experience, the Los Angeles native holding a master’s degree from UNC Chapel Hill, served as Associate Director for both Warner Music Nashville and Sony Music Nashville, where she led publicity for major artists including Miranda Lambert, Jessica Simpson, Brett Eldredge, Frankie Ballard, and many others. She fostered her record label career with Equity Music Group (Little Big Town), having first worked at Tractenberg & Co. in New York City (Sephora, T. LeClerc, Aesop, and The Healing Garden).

Recognized by the industry, she’s been spotlighted by Billboard Magazine as one of the Publicity “Gatekeepers” in their annual Nashville Power Players issue; listed as a behind-the-scenes star in Variety’s Music City Impact Report; named one of MusicRow Magazine’s Rising Women on the Row; and racked up multi-year nods for Publicist of the Year at the CMA Touring Awards. Sussman is an active member of The Recording Academy (NARAS), Country Music Association (CMA), and Academy of Country Music (ACM).