RAELYNN INKS WORLDWIDE RECORDINGS DEAL WITH ROUND HERE RECORDS & AWAL

PLATINUM recording artist RaeLynn has inked a worldwide recording deal with Round Here Records - the newly-formed label created by trailblazing Florida Georgia Line superstars Brian Kelley and Tyler Hubbard - and AWAL, Kobalt’s recording company, as announced today. The AWAL partnership offers RaeLynn a full range of services including marketing, campaign coordination, A&R, radio, and global distribution.

AWAL North American President, Ron Cerrito said of the deal, “RaeLynn embodies all of the attributes we look for in an artist. By consistently building a strong fanbase and maintaining a clear vision of who she is as an artist, she has joined a new class of country artists. The AWAL, Round Here Records and RaeLynn partnership allows them to tap into our team’s expertise ranging from product management and radio promotion to digital and creative marketing. Sarah DeMarco and Kyle Avenarius have been on the front lines with the Round Here Records team, and we are proud to be part of launching the next chapter in RaeLynn’s career as an independent artist.”

“Signing to Round Here Records was an easy decision and I knew in my heart this was the right home for my music,” says RaeLynn. “I’ve known Tyler and BK for many years, and have always admired their electricity together as a team and as strong businessmen. They bring such incredible experience and knowledge of this business. To have artists like them – who are innovative and slaying the game at the helm of the label – adds something so unique and powerful. And alongside the AWAL team, this new platform gives me the support, and also the freedom, to build my brand in a unique way that we all envision. Can’t wait for this new chapter to begin!”

And, it’s all happening today as RaeLynn releases brand-new song “Bra Off,” in celebration of her new label home. “Breaking up with you was like taking my bra off,” she sings, “feeling free and loose like this T-shirt I got on,” before hilariously comparing casting off an ex to shedding a “pink, lacy, suffocating” bra. RaeLynn knew while writing the song with Josh Kerr and Emily Weisband that it was special. “This is what girls want to hear,” she says. “As a girl, this is what I want to hear. I grew up in a small town of Baytown, Texas. And I've always said, ‘If it ain't Baytown, I don't want to cut it.’ It has to have that Baytown flavor. I grew up a church kid, but I like to cuss, too. And I want all those flavors in the music because that is me, and it’s my fans, too.” Working alongside producer Corey Crowder, her forthcoming EP brims with personality and humor, and is expected for release early 2020.

“Working with Round Here Records has brought an inspiring energy,” shares Big Enterprises President/Manager, Kerry Hansen. “Tyler and Brian are not afraid to take risks or break the mold, as they’ve done in their own careers, to help artists succeed. Their belief in RaeLynn and unique perspective on our industry truly propelled the launch of this brand new chapter and we’re excited to release music. Sharing our same vision, AWAL was the perfect global partner and we couldn’t be happier to have them on board team RaeLynn.”

For more information on RaeLynn, visit RaeLynn.com. 

Reach out to her on Facebook, Twitter, Instagram and YouTube.
 
ABOUT RAELYNN:
Two-time ACM New Female Vocalist nominee RaeLynn is continuing to redefine Country music with her gift for storytelling through songwriting, accented by a one-of-a-kind, electric personality. Her widely lauded debut album WILDHORSE – arrived at No. 1 on Billboard’s Country Albums Chart and Top 10 on Billboard’s All-Genre Albums Sales Chart – was recognized among the best Country albums of 2017 by Rolling Stone, UPROXX and Stereogum. With both GOLD-certified (“Love Triangle”) and PLATINUM-certified (“God Made Girls”) singles to her name, RaeLynn has racked up more than 450 MILLION total career streams. Most recently on Maren Morris’ GIRL: THE WORLD TOUR, she’s also joined Garth Brooks, Keith Urban, FGL, Kane Brown, Miranda Lambert and Blake Shelton on the road. With 1 MILLION+ followers across her engaging online platforms, her star continues to rise after becoming the first Country face to represent the global beauty brand Too Faced. RaeLynn’s brand-new EP is set to release in early 2020, with its first offering – the spunky sayonara, “Bra Off” – available now.

ABOUT AWAL
AWAL is Kobalt's unique alternative to the traditional music label, offering artists and independent labels a range of services without having to give up ownership or control. With local offices around the world, AWAL's services include marketing and release management, A&R, funding, playlist promotion, radio & PR, YouTube monetization, global distribution and access to real-time comprehensive music data and insights through the AWAL App. AWAL’s roster ranges from new, breaking artists to global successes, including Lauv, deadmau5, R3HAB, Bruno Major, The Wombats, VÉRITÉ, girl in red, FINNEAS, Omar Apollo, Nick Cave & The Bad Seeds, Little Simz, Glassnote and more. As a Kobalt company, AWAL is at the forefront of technology, empowering artists, and driving transparency across the industry. To hear music from some of the exciting artists represented by AWAL, visit the AWAL First playlist on Apple Music and Spotify.
 
For more information on AWAL, please visit www.awal.com or connect on Facebook, Instagram, Twitter, or YouTube.