CMA-nominated songwriter and emerging Big Loud Records/Tree Vibez Music artist HARDY cracks open the story behind his new single in the video for “One Beer” (featuring Lauren Alaina and Devin Dawson), putting a dramatic spin on the intoxicating collaboration.

Directed by Justin Clough and shot in Watertown, TN, the cinematic, generation-spanning clip features HARDY alongside Alaina and Dawson – longtime friends who’ve teamed up for the first time. As the artists deliver their groove-Country tribute to unintended consequences, the song’s big-picture theme comes into sharp focus…a family born from a single night’s love-drunk buzz, and the fiery fate they could never have seen coming.

"It’s a song about drinking, but it’s not like a party song," HARDY explains, highlighting an interwoven storyline which unfolds into the track's hook. Written by the hitmaker with Jake Mitchell and Hillary Lindsey, the track arrived in September on his star-studded HIXTAPE VOL. 1 collaborations album, and will hit radio airwaves nationwide on Monday, February 10.

The rising star and Mississippi native makes the release while riding high on a wave of breakout success, including his first-ever CMA Triple Play Award after scoring four #1 songs as a writer in the span of 18 months – Morgan Wallen’s “Up Down” (featuring Florida Georgia Line), FGL’s “Simple,” Blake Shelton’s “God’s Country” and Chris Lane’s “I Don’t Know About You.”

Having recently wrapped a run of headlining shows, the Chattanooga Times Free Press raved about HARDY’s “rowdy redneck show” and called him “country’s redneck singer-songwriter,” while Chicago Reader named him “the new loud voice of modern pop-country” and proclaimed “whether or not you’re into songs about hunting deer and drinking beer for breakfast, you have to admit that HARDY’s voice is the loudest one calling across country music’s glitzy new frontier.”

Looking ahead, HARDY will hit the road with Cole Swindell’s DOWN TO EARTH TOUR on March 5 in Toledo, OH, and then joins Morgan Wallen for a tour of the UK May 14 in Manchester, with sell-outs already piling up. He’ll also take part in Thomas Rhett’s CENTER POINT ROAD TOUR starting May 29 in Gilford, NH, and is currently working on a 2020 recording project.

ABOUT HARDY
Big Loud Records/Tree Vibez Music’s HARDY continues to put his loud-and-rowdy stamp on modern Country music as both an artist and a CMA-nominated songwriter (Song of the Year - “God’s Country”). Releasing HIXTAPE VOL. 1, with 17 all-star collaborations (Keith Urban, Thomas Rhett, Dustin Lynch) on 10 brand new tracks, the unprecedented compilation album has been praised as "one of the most ambitious projects of the year" (Billboard). The countrified mixtape follows career-launching EPs THIS OLE BOY and WHERE TO FIND ME, which produced Top 25 debut single “REDNECKER,” the down South, swampy anthem that defines his brand of Country. The pride of Philadelphia, MS, has been named a Vevo DSCVR artist, MusicRow 2020 Next Big Thing artist, and “One To Watch” by CMT, Rolling Stone, Amazon, Pandora and more. As a songwriter, HARDY is “one of Music Row’s most consistent hit-makers on the rise” (CMT), tallying four #1 singles in 18 months – Morgan Wallen’s PLATINUM “Up Down” (feat. Florida Georgia Line), FGL’s 2X PLATINUM “Simple,” Chris Lane’s PLATINUM “I Don’t Know About You” and Shelton’s 2X PLATINUM “God’s Country.” HARDY will join Cole Swindell’s DOWN TO EARTH TOUR in March, and Thomas Rhett’s CENTER POINT ROAD TOUR this summer.