Warner Music Nashville multi-talent Shy Carter is turning up the heat with his sweet-and-sexy music video for “Hurry” – from his EP ‘The Rest Of Us’ – premiering exclusively with PEOPLE this morning (4/15). Read Carter's feature here.

“I love this ‘Hurry’ video! It's smooth and sexy, and puts the perfect visual to a song that I already love so much,” Carter shares with PEOPLE.

Dripping with his signature Country-Soul swagger, the romantic clip directed by Clément Oberto captures the passion of the Carter, Bryan Simpson, and Tommy Cecil-penned scorcher. “I’m a patient man usually / But it’s something that you just do to me,” he admits in the need-you-now ballad. Starring in the adjoining music video alongside artist Anjulie, the sultry onscreen pair set fire to the intimate lyrics while portraying a couple yearning to reunite. Carter further tells PEOPLE, “‘Hurry’ is all about getting back to your lover's embrace. You've gotten a taste and you can't wait until you see them again! Hurry! Come on back and put your head on my heartbeat, baby. I don't want to live without you!”

As one of the most formidable rising talents, Carter continues to break boundaries in the genre. Just spotlighted in the brand-new Amazon Music Original feature-length documentary, For Love & Country, the 2021 Amazon Music Artist to Watch also released “Hard” as an Amazon Original track that’s available on the “For Love & Country” official playlist on Amazon Music. Directed by Joshua Kissi and out now in the Amazon Music app and on Prime Video, For Love & Country examines Country music through the personal stories of a new generation of Black artists claiming space in Nashville — and helping to transform the genre in the process.

A dynamic entertainer, Carter recently took the stage at Tortuga Music Festival 2022 (4/9) in Fort Lauderdale, FL, and was just announced as a CMA Fest (6/9-12) performer on the Dr Pepper Amp Stage at Ascend Park in Nashville, TN, with more appearances coming up including Stagecoach Music Festival 2022 (4/30) in Indio, CA, and Headwaters Country Jam 2022 (8/20) in Three Forks, MT. Click here for full show details.

KEEP UP WITH SHY CARTER
WEBSITE | FACEBOOK | TWITTER | INSTAGRAM | YOUTUBE | TIKTOK

ABOUT SHY CARTER:
Warner Music Nashville multi-talent Shy Carter breaks out on his own as a sought-after Country artist, songwriter, and producer. Lauded for his “top-shelf songwriting and versatile vocals,” according to Billboard, the bona fide hitmaker is one of the most formidable rising talents with credits that span Kane Brown’s “Heaven,” Charlie Puth’s “One Call Away,” Billy Currington's “It Don't Hurt Like It Used To,” Sugarland’s “Stuck Like Glue,” and Rob Thomas’ “Someday,” among others. With the release of his debut EP, ‘The Rest Of Us,’ and appearing across music festivals this summer, Carter is featured in the Amazon Music Original feature-length documentary, For Love & Country. Soon to make his Grand Ole Opry debut, he’s already had early success as an in-demand collaborator with features such as Tim McGraw’s “Way Down,” plus Keith Urban’s “Never Comin Down” and “My Wave,” while also working with Jason Derulo, Meghan Trainor, Jamie Foxx, Jennifer Lopez, Nelly, Cole Swindell, and more. “Thoughtfully [stretching] and [challenging] the borders of the country genre,” as described by Taste of Country, Carter’s roots in Gospel, Jazz, and R&B run deep, as he pumps Pop flavors into his Soul-saturated sound. The born entertainer is a 2022 CMT LISTEN UP artist; was named on Variety’s 2018 Hitmakers list; and deemed an Artist to Watch by Amazon Music, MusicRow, and Pandora.