MULTI-PLATINUM entertainer and TV/film actor Trace Adkins returns with a vivid vocal stunner, sharing a tribute to many shades of passion on “What Color’s Your Wild.” Out now via Verge Records, listen here.

Written by Monty Criswell and Casey Beathard, the hard-driving anthem is dedicated to everything that keeps the excitement and inspiration coming, tapping the wisdom of “different strokes for different folks.” Whether that happens to be painting the town red – or the magnetic pull of an empty canvas – Adkins lets loose in a free-wheeling send-up to whatever makes your heartbeat.

Produced by Bart Butler, electric guitars and thumping drums match the booming baritone of the Louisiana legend as he sings the striking chorus, “What color's your wild, what cranks the dial on your radio / What moves your needle baby what makes your speakers blow / What makes you crazy like a loving life sugar high, child / What color's your wild?”

Joining NBC’s TODAY on Wednesday, March 5, Adkins will make the TV debut performance of “What Color’s Your Wild” as the accompanying cinematic music video directed by Mike Stryker will premiere on CMT, CMT Music, CMT Equal Play, and the Paramount Times Square Billboard at 12 noon ET and 5PM ET.

The new release follows last week’s announcement of the headlining WHAT COLOR’S YOUR WILD TOUR – set to kick off March 29 in Du Quoin, Illinois, but already expanding due to rising fan demand. After revealing a dozen dates stretching from Minnesota to Florida and beyond, all tickets are now available.

TRACE ADKINS’ WHAT COLOR’S YOUR WILD TOUR:

MARCH
29 | Du Quoin, IL

JUNE
5 | Farmington, PA
7 | Ashland, KY

JULY
4 | Camdenton, MO
11 | Omaha, NE
12 | Troy, MO

AUGUST
8 | Welch, MN
9 | Fort Dodge, IA
2 | Princeton, IL
22 | Fort Wayne, IN
23 | Spencer, IN

SEPTEMBER
6 | Arcadia, FL

OCTOBER
27 | Fort Lauderdale, FL

Meanwhile, Adkins is back on the road with long-time buddy Blake Shelton for the Friends & Heroes Tour. Returning for another year of chart-topping Country hits (and plenty of hillbilly hijinks), shows across the Eastern U.S. will continue through March 22 in State College, Pennsylvania. For a full list of tour stops and ticket information, visit here.

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ABOUT TRACE ADKINS:
In his storied career in Country music, Trace Adkins has sold over 11 MILLION albums, charted 40 singles on Billboard’s Country Airplay Chart, earned numerous awards, multiple GRAMMY nominations, and garnered over 3.5 BILLION streams. A Grand Ole Opry member for two decades, the Louisiana native is known for his dynamic baritone, fiery live performance, and notable roles as an actor in film and TV. Since his 1996 breakout debut DREAMIN’ OUT LOUD delivered smashes “Every Light In The House,” which hit Top 5 on Billboard’s Hot Country Songs chart and #1 “This Ain’t (No Thinkin’ Thing),” Adkins has pioneered a mix of classic Country minded traditionalism and adventurous, good-natured showmanship, breaking open new avenues in modern Country through fun-filled hits like “Honky Tonk Badonkadonk” and “Hillbilly Bone” with Blake Shelton. Celebrating the 25th anniversary of his debut with 2021’s release THE WAY I WANNA GO (Verge Records), the 25-song album has been applauded by Billboard as “a creative tour de force that serves up the lyrical and stylistic diversity that would make his hero [Ronnie] Milsap proud,” with Rolling Stone calling it “lighthearted club-ready fun…,” and PEOPLE praising it as “packed to the hilt with hits.” From profound traditional balladry to clever-Country party anthems, the Mickey Jack Cones and Derek George produced project features special guests Blake Shelton, Luke Bryan, Melissa Etheridge, Pitbull, Snoop Dogg, Stevie Wonder on harmonica and more. Adkins is currently on tour, with coast-to-coast headline shows throughout the year, and a featured spot on Shelton’s Friends & Heroes Tour.