In case you missed it, MULTI-PLATINUM entertainer and TV/film actor Trace Adkins returned to NBC’s TODAY this morning (3/5) ahead of his stop on Blake Shelton’s Friends & Heroes Tour tomorrow night (3/6) in Newark, New Jersey. Making the TV debut of his vibrant new single, “What Color’s Your Wild” (Verge Records), Adkins also chatted with anchors Al Roker, Dylan Dreyer and Craig Melvin about the meaning of the song and his upcoming role as “Big Buck” in the movie Day of Reckoning, set to open in theaters on March 28. Watch the Country icon’s appearance here.

Early raves are coming in on “What Color’s Your Wild” produced by Bart Butler with MusicRow highlighting the Monty Criswell and Casey Beathard penned track as the Disc of the Day (2/27) and applauding, “the big man can still deliver the goods. And how. This stomper is loaded with charisma, and the color-coded lyric about pursuing passion is terrific. I hung on every note. Essential audio.”

Continuing to color the day, Adkins released the striking music video with the first look across CMT, CMT Music, and CMT Equal Play channels, plus a towering showing on the Paramount Times Square billboard. Directed by Micah Ellars and produced by Mike Stryker (Casting Life Films), the cinematic clip was filmed at Rudy’s Jazz Room in Nashville, bringing the vivid vocal stunner to life in gritty, smoldering style. Watch the video here:

The new single and video follow the announcement of Adkins’ headlining WHAT COLOR’S YOUR WILD TOUR. Set to kick off March 29 in Du Quoin, Illinois, the run will feature more than a dozen dates across the U.S. before wrapping October 27 in Fort Lauderdale, Florida. For a full list of tour stops and ticket information, visit here.

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ABOUT TRACE ADKINS:
In his storied career in Country music, Trace Adkins has sold over 11 MILLION albums, charted 40 singles on Billboard’s Country Airplay Chart, earned numerous awards, multiple GRAMMY nominations, and garnered over 3.5 BILLION streams. A Grand Ole Opry member for two decades, the Louisiana native is known for his dynamic baritone, fiery live performance, and notable roles as an actor in film and TV. Since his 1996 breakout debut DREAMIN’ OUT LOUD delivered smashes “Every Light In The House,” which hit Top 5 on Billboard’s Hot Country Songs chart and #1 “This Ain’t (No Thinkin’ Thing),” Adkins has pioneered a mix of classic Country minded traditionalism and adventurous, good-natured showmanship, breaking open new avenues in modern Country through fun-filled hits like “Honky Tonk Badonkadonk” and “Hillbilly Bone” with Blake Shelton. Celebrating the 25th anniversary of his debut with 2021’s release THE WAY I WANNA GO (Verge Records), the 25-song album has been applauded by Billboard as “a creative tour de force that serves up the lyrical and stylistic diversity that would make his hero [Ronnie] Milsap proud,” with Rolling Stone calling it “lighthearted club-ready fun…,” and PEOPLE praising it as “packed to the hilt with hits.” From profound traditional balladry to clever-Country party anthems, the Mickey Jack Cones and Derek George produced project features special guests Blake Shelton, Luke Bryan, Melissa Etheridge, Pitbull, Snoop Dogg, Stevie Wonder on harmonica and more. Adkins is currently on tour, with coast-to-coast headline shows throughout the year, and a featured spot on Shelton’s Friends & Heroes Tour.